AZ Interiors — Upholstered Furniture Store
A high-conversion e-commerce store for a UK upholstered furniture brand.
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Overview
About the Project
AZ Interiors is a UK-based furniture brand specialising in premium upholstered ottomans, storage benches, and footstools — from Chesterfield blanket boxes to velvet storage ottomans priced from £120 to £185. We built a clean, conversion-focused Shopify storefront that puts their product range front and centre, with a browsing experience designed to move shoppers from discovery to checkout with minimal friction. The result is a professional, brand-consistent online presence that reflects the quality of their furniture.
Category
E-commerce Development
Tech Stack
Tags
Goals
Project Goals & Client Needs
Business Focus
- E-commerce store for a UK upholstered furniture brand selling ottomans, storage benches, and footstools
- Drive direct-to-consumer sales across the UK market
Target Audience
- UK homeowners shopping for premium upholstered furniture
- Interior design enthusiasts seeking quality storage solutions
- Buyers comparing bespoke furniture options online
Key Objectives
- Showcase a large product catalogue clearly across multiple collections
- Build brand trust and communicate product quality through design
- Maximise add-to-cart and checkout conversion with a frictionless shopping flow
Deliverables
What We Built
Shopify Storefront
A fully custom Shopify theme built to reflect AZ Interiors' brand — clean, minimal, and product-led — with a featured collections homepage that highlights bestsellers and new arrivals instantly.
Product Catalogue
A structured catalogue spanning Ottoman storage boxes, Ottoman storage benches, storage benches with legs, and footstools — each with variant selectors for fabric, colour, and size options.
Conversion Optimisation
Promotional banners (10% off at checkout), clear pricing displays, and prominent CTAs placed throughout the browse and product detail experience to reduce drop-off at every stage of the funnel.
Collection Architecture
A well-structured collection hierarchy making it easy for shoppers to navigate between product types — from Chesterfield benches to velvet ottomans — without losing context or momentum.
Product Detail Pages
Rich product pages with multiple images, fabric options, pricing from tiers, and detailed descriptions — giving buyers the confidence to purchase premium furniture online without seeing it in person.
Mobile-First Design
Fully responsive layouts optimised for mobile shoppers — where the majority of furniture discovery now happens — ensuring a smooth browsing and checkout experience on any device.
Results
Final Outcome & Impact
A professional, brand-consistent Shopify storefront that reflects the premium quality of AZ Interiors' furniture range
Large product catalogue structured across clear collections — making browsing intuitive for first-time visitors
Promotional mechanics (10% off at checkout) integrated to boost average order value and reduce cart abandonment
Mobile-optimised experience ensuring strong conversion across all devices
Live at azinteriorsltd.co.uk — a credible UK furniture destination ready to scale
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